There is a long-standing debate over whether nonprofits should be like businesses or exempt from the rigors of business analysis. We think they should be treated like businesses and here is why. [...]
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It is obvious that government support of charitable activities is declining. How do you respond to the decline? [...] If being reasonable means making adjustments in your organization to conform to the expectations of the world, then your nonprofit should be unreasonable. Your nonprofit must change the world to conform to your ways. [...] Be careful of success. Many of the struggling organizations we talk to are struggling because they are overly loyal to past success and the tried and true processes that produced the success. [...] On the surface, government grants appear helpful and even necessary. Look carefully and you will see the risks associate with them. [...] For many nonprofits, the fiscal year is the same as the calendar year. That means budgeting will start soon. It also means that creating the funding plan for next year should start now. [...] The loyal and most generous donors are those who are emotionally engaged. Does every communication they receive from you build their emotional ties to the mission and the clients? [...] Every nonprofit has a few great donors. [...] Every gift serves a purpose. Sustainable giving occurs when there is alignment between the donor’s purpose for giving and the nonprofits purpose for asking. [...] The size of the donor’s gift is as individual as any other choice they make. Assuming one size fits all makes appeals easier but makes fundraising less effective and efficient. [...] |
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