Your Mission: The Superhero

A well-written story about your mission will make your nonprofit a superhero in your community […]

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Make Them Proud

Increasing your community’s pride in your nonprofit is an important step toward thriving. […]

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Trusted Advisor

Increase your nonprofit’s value to your community by becoming your clients’ trusted advisor. […]

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Who Creates Your Brand?

Do the people who create your nonprofit’s brand know how important they are to the brand? […]

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Who Knows Your Brand?

What your nonprofit says about itself determines how much community support you will have. […]

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The Second Law

As a nonprofit leader you can have a significant impact on your community. […]

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How Is Your Moat?

Is there a defensible moat around your nonprofit’s castle? […]

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Fortifying Your Nonprofit’s Support

When your nonprofit’s program has hidden value, it creates a competitive advantage donors embrace […]

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Know Your Value

The needs your nonprofit satisfies determines your nonprofit’s value to its stakeholders. […]

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Talking Points

How you use your talking points can have a significant effect on your nonprofit’s word of mouth. […]

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