What are you passionate about? Which causes do you give to the most? Do they reflect your passion? If you only gave to the causes you were truly passionate about, the work you care about would receive more attention. [...]
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The donors are willing to give more if you are willing to ask. Of course, you must ask the right way. So what is the right way? [...] Good fundraising practices says that after recruiting a donor one should cultivate their interest, help them connect their passion with some aspect of the Christian school, and encourage their generosity. It makes sense but after you have a few names on the donor list how do you find time to recruit new and cultivate existing? [...] The economic crisis is over and the economy is growing again according to the experts. Most of us are waiting for the growth to come to our neighborhood. The economists are telling us it will take a while to reach the average person. Depending on whom you listen to that might be six months or five years. If it takes more than a year, it will feel like the economy will be going sideways rather than up. It sounds like today is the new normal and will be with us for a while. [...] Donors want praise for the accomplishments of the mission. You enjoy having your boss praise you for a job well done. The donors want the same thing. [...] |
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