Since donations are down, something is broken. If it is broken, fix it. Avoid at all costs the temptation to reinvent it. [...]
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What are you going to do to make your nonprofit stand out in this highly competitive field? The number of appeals we each receive is increasing. Every nonprofit is looking for more donors. They are all hopeful that their appeal will resonate with the reader. [...] The demand for services is up and the availability of money is down. Foundations are cutting back. The competition for donations and grants is very keen. The increased demand for services and inflation will ensure that costs increase. Do you have a strategy? [...] Are these tough times to raise funds? Only if you use the same techniques you used last year. Use a different technique and you will get different results. Are last year’s results worth repeating? [...] |
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