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Fundraising is something that most of us hate, every nonprofit needs funds, and most people are very good at. Why are most people good at it? It is a natural part of life in America. Most of the people we talk to are strangers. However, we spend most of our time talking to our friends. [...]  The High Value Donor Where do you think the high value donor’s money came from? There are three choices. One, they hit the lottery. Two, they inherited it. Three, they earned it. If they won it in the lottery, get as much as you can quickly. History suggests that they won’t have it long. If [...] Do I GET to give or do I HAVE to give? Many nonprofits solicit funds from everyone they can. Their process works well for a broad appeal. They are happy to have any money from any source. Rather than soliciting interest in the cause, they ask for a contribution to the cause. Because of guilt [...] Awareness is worthless. Support is everything. Many nonprofit leaders think that because the public knows they exist they have public support. What they have is public awareness. Support comes in four flavors. One is volunteers. Another is referral of clients. The third is advocacy. The fourth is money. Please remember that money is the least [...] |
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