One can connect the passion of the donor to the mission. The strategic plan is the connection. The strategic plan must be concrete, creditable, and have an emotional element. [...]
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A strategic plan will produce sustainability. The symptoms or key elements of sustainability are strong community support, donor passion, motivated employees and volunteers, an effective board, active and committed referral sources, and clients referring others. [...] Many nonprofits of all sizes struggle with strategic planning. Many individuals argue that strategic planning is a waste of effort. Technology changes often and rapidly. How can you develop a strategy in a rapidly changing environment? [...] At its best strategic planning solves an important problem. What is a counter example? Let us consider the board’s strategic planning retreat to create this year’s budget. [...] |
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