Designated Gifts

Some donors prefer to make designated gifts because they want their gifts to help solve a specific problem. They regard overhead and other expenses to be unrelated to the problem or the solution. However, if every donor adopts that method of driving effectiveness, every nonprofit would be forced to close because of a lack of […]

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Create Clarity for Your Donors

Donors want a clear and compelling reason to fund your mission. You must be clear about what you want, why their help is needed, and why their gifts will be effective.

When executives and fundraisers are asked why their nonprofits exist they respond with a simple but unclear answer. You might hear something like, “We […]

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Is This Good Stewardship?

After a recent hurricane, a nonprofit gathered some volunteers and supplies and replaced the exterior surface of a homeowner’s roof to eliminate leaks and allow the owner to continue to live there. It is important to note that before replacing the exterior surface of the roof, the volunteers reported to the nonprofit that the house […]

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How Much Cultivation Is too Much?

Every donor and volunteer should be cultivated. However, some donors should be cultivated more than others.

Since 80% of the funds come from 20% of a nonprofit’s donors, it is tempting to think that 20% deserve 80% of the cultivation. When one of the 20% reaches their capacity to give, intense cultivation is unlikely to […]

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Brand Strength and Fundraising Ease

Is your mission’s brand the same as the brand your services create?

The strength of your nonprofit’s brand depends on two things. One is how well the promises of your mission statement are aligned with the solution your services deliver. The second is the robustness of your solution. The generosity, loyalty, engagement, and speed of […]

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Winning a Donor’s Heart and Mind

Winning a donor’s heart is relatively easy. A well told anecdote with strong emotional content and key points that engage the donor’s emotions is usually enough. That is almost a sure formula for obtaining a gift. However, it may only be a single token gift. It is a start but there must be much more […]

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Where Is Your Impact?

Some charitable solicitations are quite creative, others are bold. Some try to inspire and ignite emotions. Those are all good things. But there is more you can do to increase donor engagement.

It is easy to think that just engaging the reader’s heart is enough. After all, if every reader just mailed in $25 […]

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More Committed Donors

Search for something and you find dozens of it. Google and Amazon make easy examples. Identical items are available from multiple sources with similar prices. In addition, there are many slightly different items with similar prices. The selection decision becomes limited to cost and delivery date.

Loyal consumers will overpay for items periodically. Therefore, consumers […]

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Competing for Donors

The competition among nonprofits for donors is fierce. The competition is much subtler than “Give to my nonprofit rather than those guys.” It is targeted at donors’ hearts, heads, goals, purposes for giving, and desire to help others.

Donors often give to multiple nonprofits in various sectors and many times two or more nonprofits in […]

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When Evidence Is an Anecdote

As you know, donors are becoming more discerning. They remain willing to provide token support for nonprofits whose causes are important to them but they reserve their generous support for the nonprofits that can prove they create value for their communities and have meaningful, measurable, and durable impacts on their clients.

There are many national […]

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