Compelling Vision of the Future

Change is difficult for most people. Recruiting a new donor requires convincing the prospective donor that changing his or her giving habits will be advantageous to him or her. Why is it good for them to change from not being a supporter of your mission to being a supporter? […]

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What Is Your Appeal?

Some nonprofits feel like their fundraising is limited because of who or what they serve. Perhaps that is not the problem. […]

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The Holidays Are Over

Hopefully, your 2012 fundraising exceed your nonprofit’s goals by a wide margin. Repeating that success in 2013 starts now. […]

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