Winning a Donor’s Heart and Mind

Winning a donor’s heart is relatively easy. A well told anecdote with strong emotional content and key points that engage the donor’s emotions is usually enough. That is almost a sure formula for obtaining a gift. However, it may only be a single token gift. It is a start but there must be much more […]

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Be Specific with Donors

Communicate specifically, vividly, and accurately with your nonprofit’s donors. […]

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