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When you take the time to talk to an engaged donor you realize their head and heart are very busy. Their passion for your mission and concern about your clients keeps them engaged. Their engagement makes them think about your nonprofit, mission, and clients. Every donor thinks about your nonprofit, clients, and mission when prompted […]  Winning a donor’s heart is relatively easy. A well told anecdote with strong emotional content and key points that engage the donor’s emotions is usually enough. That is almost a sure formula for obtaining a gift. However, it may only be a single token gift. It is a start but there must be much more […] Communicate specifically, vividly, and accurately with your nonprofit’s donors. […] |
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