Giving Levels

When you know the donor’s motivation for giving, it is easier to cultivate the donor’s generosity. […]

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Lifelong Donors

Lifelong donors make it easier for a nonprofit to have sustainable funding stream. […]

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Big Talk with Donors

What should you say when cultivating nonprofit donors? […]

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Three Stages of Donor Cultivation

Nonprofit donors need to be cultivated. Have you thought about what needs to happen during each of the three stages of cultivation? […]

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Starting Donor Cultivation

The first step in nonprofit donor cultivation is the introduction. There are five parts to the introduction. […]

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What Is the Story?

We all enjoy a good story but we want the facts so we can make a good decision. How do you marry the two? […]

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It Is Not about the Money

Nonprofits often talk about fundraising as if it was about raising money. It is really about raising support. […]

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How Do You Measure Sustainability?

A ‘sustainable funding stream’ is great jargon. Do you have a concrete definition? […]

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Keep Funding Sustainable

Creating a sustainable funding stream is a complex challenge for many nonprofits. […]

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The Underdeveloped Donor

Everyone who gives is a donor. However, people who think of themselves as a donor think about giving differently than those who make a one-time gift or give sporadically.

If swimmers are those who have mastered swimming, very few people who can swim think of themselves as swimmers. Most think they lack the ability, knowledge, […]

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