More than an Abstraction

Highly efficient fundraising will allow you to minimize the cost of raising each dollar. However, if your goals is to raise as many dollars as possible, you want a highly effective fundraising department. That means treating every donor like they are a unique individual and serving each individual in the best possible way as defined […]

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Finding Engaged Donors

Here is how to make your nonprofit’s fundraising events more efficient and effective. […]

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Structured Fundraising

At its best, fundraising is a structured process. Like all processes, it is most effective when it is guided by quantitative measures. […]

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